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„Smart Commerce has rendered a detailed expert opinion for our business plan and a risk inventory of a new online portal. This document contains a lot of practical advices that will help us to control and hedge the project”, said Richard E. Geitner, CEO C. & E. Fein GmbH.


Today the long-established company FEIN is a world-renowned manufactorer of power tools. The Swabian manufacturer of premium products develops and produces application solutions for the metal working, interior outfitting and automotive sectors and is the specialist for professional and extremely reliable power tools for industry and craftsmen.

FEIN has engaged Smart Commerce to render an expert opinion for the business plan of a new online portal. Content of the report was the assessment of the business concept and its main elements such as online products, portfolio, prices, customers, market, marketing plan, online portal processes, operations and IT as well as organization and finance plan. The general feasibility and accessibility of the targets were evaluated. Furthermore an initial risk inventory was carried out.

The customer benefits of the study were the plausibility check of the business concept as well as the verification of the business plan including the finance plan by an independent expert.