Smart Cycle.
Smart eShop.

Smart Commerce controls the effects of the adjusting screws on the different areas of the eShop and the control loop of continuous sales improvement.

The Ideal eShop

It is not always the economy that is to be blamed if your eShop does not achieve the planned growth rates or the expected turnover cannot be reached. It is very often small things, such as unattractive product presentation, design errors, low usability or click paths that are too long, which cause sales losses.

Not every eShop benefits from the online shopping enthusiasm of consumers. Insecure payment methods are just one example which repeatedly result in cancellation of the purchase transaction. On the other hand, attractive product presentation, intuitive navigation or logical order steps make an eShop attractive.

On the way to the ideal eShop, Smart Commerce places particular importance on determining the eShop's precise requirements and continuing improvement of the KPIs. It therefore offers suitable service packages for this purpose: eCommerce Requirements Specification and Business Performance Improvement.

The effort to achieve the ideal eShop is a continuous improvement process (PDCA, Plan-Do-Check-Act), a control loop. Each shop manager has mechanisms ("adjusting screws"), with which he/she can positively influence sales in the virtual salesroom. All areas of the eShop are affected:

  1. from the online product range,
  2. the actual eShop,
  3. the (online) marketing through to
  4. service and fulfilment.

The analytics, particularly web analytics, are used to measure the effects of the "adjusting screw" changes. Smart Commerce controls the effects of the adjusting screws on the different areas of the eShop and the control loop of continuous sales improvement. And Smart Commerce helps its business partners to reach the ideal eShop in the most effective way.